The Advertising & Promotion an Integrated Marketing Communications Perspective Scientific Literature Review. International Journal of Integrative Research (IJIR), [S. l.], v. 1, n. 3, p. 131–148, 2024. Disponível em: https://www.penerbitjurnalinternasional.com/index.php/ijir/article/view/99.. Acesso em: 12 jun. 2026.