“Impulsive Buying in Gen Z: How Online Customer Review, Sales Promotion, and Conformity Influence Impulsive Buying through Consumer Trust (Study on E-Commerce Users in Purwokerto)”. International Journal of Management and Business Intelligence (IJMBI) 2, no. 4 (September 13, 2024): 403–426. Accessed March 4, 2026. https://www.penerbitjurnalinternasional.com/index.php/ijmbi/article/view/416.