Analysis of Generation Z’s Preferences and Buying Behavior Through Tiktok Shopping Content. Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 2, n. 5, p. 333–340, 2025. DOI: 10.59890/6vgavr11. Disponível em: https://www.penerbitjurnalinternasional.com/index.php/mjas/article/view/1058.. Acesso em: 4 mar. 2026.