Multitech Journal of Applied Sciences (MJAS)
type: channel
description: The Multitech Journal of Applied Sciences (MJAS) aims to advance and share knowledge by publishing original research, reviews, and brief communications across a broad range of applied sciences. The journal covers diverse fields including biology, chemistry, physics, environmental studies, business and economics, finance, mathematics and statistics, geology, engineering, computer science, social sciences, linguistics, medicine, architecture, food science, agricultural engineering, and more. The Multitech Journal of Applied Sciences (MJAS) is currently accepting new submissions. Please submit your articles online. MJAS releases new issues monthly under Multitech Publisher.
publisher: Multitech Publisher
language: en
publication name: Multitech Journal of Applied Sciences (MJAS)
items: Outbreak Investigation and Clinical Management of Poultry Coccidiosis in Jigjiga and Tuli-Guled Districts, Somali Region, Eastern Ethiopia: A Case Report
items: The Effect of Online Customer Review and Viral Marketing on Purchase Decisions on the Shopee Marketplace (A Study on PSDKU Touna Students)
items: The Effect of Service Marketing Mix (7p) on Purchase Decisions at Oke Cafe Ampana
items: A Comparative Study of E Commerce Legal Frameworks: Indonesia’s Position Amid the ASEAN Regulatory Landscape
items: The Role of Strategic Agility of Spiritual Leadership on the Performance of Madura Batik SMeS
items: Ergonomic Approach to Avoid Product Defects
items: The Influence of Visual Testimonials (Photos/Videos) on Consumer Confidence in Buying Fashion Products in the Shopee Marketplace
items: Marketing Strategy in Increasing Sales (Case Study at CV Galaxy Store)
items: Pe the Effect of Marketing Mix on Repeat Buying Interest of Vegetables at Sobat's Shop
items: Calculation of Inpatient Service Tariffs Using the Activity-Based Costing (ABC) Method at Bhayangkara Hospital Palu
items: Use of Various Concentrations Sodium Hydroxide on the Quality of Catfish Gelatin with Response Surface Technology
items: Effect of SP-36 Fertilizer Dose and Galuh Agritama Organic Fertilizer (GA) Dosage on Corn Production (Zea Mays L) Bisi 2 Variety
items: Echoes of Tagore: Tracing the Legacy of Rabindranath Tagore in 20th-Century Fiction
items: Analysis of Generation Z's Preferences and Buying Behavior Through Tiktok Shopping Content
items: Gender-Based Comparative Study of the Influence of Cola Nitida on the Sweat Calcium and Magnesium Concentrations of Humans
items: Urbanization a Problem to Food Production and Agriculture Development a Case Study of Eastern Region Ghana
items: The Disbursement of Common Fund in the Kwahu West Municipality Assembly Eastern Region Ghana The Disbursement of Common Fund in the Kwahu West Municipality Assembly Eastern Region Ghana
items: Sustainability Finance for Islamic Banking Literature Study on ESG Integration and Maqoshid Syariah
items: Exploring Career Pathways in E-Commerce: Roles, Skills, and Growth Opportunities in the Digital Marketplace
items: Rationality Factors of Consumption Behavior in the Perspective of Islamic Economics
items: Implementation of Regulation of the Regent of Central Bengkulu Number 43 of 2021 Concerning Civil Servant Discipline in Central Bengkulu Regency
items: The Effect of Generational Diversity and Cross-Generational Integration on Product Innovation in Micro, Small, and Medium Enterprises (MSMES) in Labuan Bajo
items: Tech Supremacy and Economic Warfare: The U.S.-China Trade Battle in the 21st Century
items: Empowering Maternal Healthcare Services: Through Knowledge and Utilization Among Women in Benue South Senatorial District, Nigeria
items: To Study Female Prefers of Purchasing Lipstick from Nykaa and Sugar in Ahmedabad City
items: The Phantom Pain of War Economies: The Analysis of War Profiteering in Metal Gear Solid V: The Phantom Pain
items: The Role of 18 Year Old Agarwood Trees in Storing Carbon: Case Study at KHDTK DIKLATHUT-FKLT Mulawarman University Samarinda
items: Omnichannel Technology: The Holistic Customer Relationship Management Paradigm
items: The Impact of Good Governance on Economic Development in India: A Comprehensive Study
items: A Comparative Study on the Consumer Behaviour Towards Jio and Airtel with Respect to Recharge Plans with add on Facilities in Ahmedabad City

Outbreak Investigation and Clinical Management of Poultry Coccidiosis in Jigjiga and Tuli-Guled Districts, Somali Region, Eastern Ethiopia: A Case Report
type: item
description: Poultry coccidiosis is a prevalent and economically significant caused by protozoan parasites of the Genus Eimeria. Coccidiosis is highly prevalent parasitic infection leading economic burdens on poultry producers in Ethiopia. In May, 2025, an outbreak of coccidiosis in chickens was reported in Jigjiga and Tuliguled districts of Fafan zone, Somali region, Ethiopia. Prompting emergency outbreak investigations including farm visits, clinical observations and laboratory diagnosis were conducted on 400 infected chickens from different poultry farmers at Jigjiga and Tuliguled districts. Clinical manifestations of affected chickens exhibited typical signs of coccidiosis, such as lethargy, poor appetite, diarrhea (sometimes with blood), ruffled feathers, and significant weight loss. As the infection advanced, many of these chickens developed severe intestinal lesions including intestinal hemorrhages, thickened intestinal walls, intestinal blood clots and exudates, severe caecal enlargement with dark red to black discoloration and sloughing of intestinal mucosa which were visible during post-mortem examination. Approximately 10-15% of the infected chicken flock died due to the severity of the disease. The Fecal samples were collected directly from affected chickens revealed signs of coccidiosis (e.g., bloody droppings, lethargy, ruffled feathers). Samples were preserved in 10% formalin and transported to the Jigjiga University Veterinary Laboratory for further investigations and analysis
subject: Articles
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creator: Yahye Yasin Hassan
creator: Ahmed Abdi Mohomed
creator: Hassan Abdi Arog
creator: Aydid Abdulahi
rights: Copyright (c) 2025 Yahye Yasin Hassan, Ahmed Abdi Mohomed, Hassan Abdi Arog, Aydid Abdulahi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 205
ending page: 212
doi: 10.59890/rcjpfk11

The Effect of Online Customer Review and Viral Marketing on Purchase Decisions on the Shopee Marketplace (A Study on PSDKU Touna Students)
type: item
description: The development of digital technology has changed consumer behavior, especially in making purchasing decisions through marketplaces such as Shopee. This study aims to determine the effect of Online Customer Review (OCR) and Viral Marketing on consumer purchasing decisions in the Shopee marketplace, with a study of active PSDKU Tojo Una-Una students at Tadulako University. The study used a quantitative approach with a survey method and multiple linear regression analysis. The sample was determined using the Slovin formula of 90 respondents from a total population of 879 students. The results of the study showed that simultaneously OCR and Viral Marketing had a significant effect on purchasing decisions, with an R Square value of 0.823, which means that 82.3% of the purchasing decision variables were explained by the two independent variables. Partially, OCR has a significant positive effect with a coefficient of 0.284 (sig. 0.006), while Viral Marketing shows a stronger effect with a coefficient of 0.622 (sig. 0.000). These findings emphasize the importance of digital marketing strategies in shaping consumer decisions, as well as providing practical implications for business actors in increasing the effectiveness of promotions in the digital era. Keywords: Online Customer Review, Viral Marketing, Purchase Decision, Shopee, Marketplace
subject: Articles
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creator: Magfirah Lagandja
rights: Copyright (c) 2025 Magfirah Lagandja (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-05
publication date: 2025-07-05
starting page: 431
ending page: 440
doi: 10.59890/z6xm0830

The Effect of Service Marketing Mix (7p) on Purchase Decisions at Oke Cafe Ampana
type: item
description: This study aims to determine the effect of the service marketing mix (7P) which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence on purchasing decisions at Oke Cafe Ampana. This study uses a quantitative approach with a survey method, where data is collected through a questionnaire to 80 respondents who have made purchases at Oke Cafe. The sampling technique uses purposive sampling, and the data is analyzed using multiple linear regression with the help of SPSS 25. The results of the study indicate that simultaneously the seven service marketing mix variables have a significant effect on purchasing decisions (R² = 0.910). Partially, the variables Price, Place, People, Process, and Physical Evidence have a significant positive effect on purchasing decisions. However, the Product and Promotion variables show a significant negative effect, indicating a mismatch between consumer expectations and implementation strategies in both aspects. These findings provide important strength for Oke Cafe Ampana management to focus more on improving product quality and promotion effectiveness, as well as maintaining excellence in the aspects of price, location, service, process, and the physical environment of the cafe. Thus, Oke Cafe can increase customer satisfaction and loyalty sustainably
subject: Articles
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creator: Marni Aprilia
creator: Rosida P. Adam
creator: Linda Nur Sipatu
creator: Abdul Aziz R
rights: Copyright (c) 2025 Marni Aprilia, Rosida P. Adam, Linda Nur Sipatu, Abdul Aziz R (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-04
publication date: 2025-07-04
starting page: 419
ending page: 430
doi: 10.59890/hbnpkn50

A Comparative Study of E Commerce Legal Frameworks: Indonesia’s Position Amid the ASEAN Regulatory Landscape
type: item
description: This study presents a comparative legal analysis regarding Indonesia’s e-commerce regulatory framework in the context of the Association of Southeast Asian Nations (ASEAN), by comparing it against Singapore, Malaysia, Thailand, and Vietnam. Using the legal comparative analysis method, this study assesses Indonesia’s strategic position by examining the main pillars: electronic transaction validity, consumer protection, data privacy, platform responsibility, and online dispute resolution (ODR). The main findings suggest the existence of a significant gap between Indonesia’s existing legal foundations—such as the ITE Law, the Consumer Protection Law, and the Personal Data Protection Law—with the demands of modern digital markets. The identified strategic weaknesses include outdated consumer protection legislation that is not specific to the digital era, legal ambiguity regarding platform liability due to the absence of a clear safe harbor regime, and an “access to justice gap” as a result of consumer dispute resolution mechanisms (CDSRs) that are still conventional and physically based. This report concludes that legal and institutional modernization is crucial to Indonesia’s competitiveness. Key recommendations include the issuance of government regulations specific to e-commerce consumer protection, the establishment of a clear safe harbor regime, and the fundamental digitization of BPSK through a national ODR platform
subject: Articles
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creator: Muhammad Ali Akbar
creator: Husni Mubarak
rights: Copyright (c) 2025 Muhammad Ali Akbar, Husni Mubarak (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 409
ending page: 418
doi: 10.59890/jywv6981

The Role of Strategic Agility of Spiritual Leadership on the Performance of Madura Batik SMeS
type: item
description: This study investigates the roles of strategic agility and spiritual leadership in improving the performance of Madura Batik SMEs. Considering the complexity of the ever-changing business environment and the challenges faced by SMEs, this study takes a qualitative approach using a case study of Madura Batik SMEs in the Pamekasan Regency, Madura Island. The data collection methods used included in-depth interviews with SME owners, direct observation in the workplace, and analysis of related documents. The results show that strategic agility, which includes adaptability, flexibility, and responsiveness to change, plays an important role in enabling Madura Batik SMEs to respond quickly to changing market dynamics and business environments. The ability to adapt products to market trends, respond to changes in raw material needs, and collaborate effectively with external parties are the strategic agility practices implemented by Madura Batik SMEs. In addition, spiritual leadership has proven to be influential in improving the performance of Madura Batik SMEs. SME owners are known for their integrity and moral values instilled in organizational culture, which includes honesty, justice, and compassion. The interaction between strategic agility and spiritual leadership has a greater impact on the performance of Madura Batik SMEs than each factor alone. The integration of these two factors creates an innovative, value-oriented, and change-responsive work environment, which in turn improves the overall performance of SMEs
subject: Articles
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creator: Syaiful
creator: Boge Tri Atmanto
creator: Fajar Supanto
rights: Copyright (c) 2025 Syaiful, Boge Tri Atmanto, Fajar Supanto (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-28
publication date: 2025-06-28
starting page: 393
ending page: 408
doi: 10.59890/ey8h0a06

Ergonomic Approach to Avoid Product Defects
type: item
description: Working in non-ergonomic conditions will easily tire which then experiences a decrease in work concentration, ultimately there are many errors in work including experiencing product defects. This paper is designed descriptively. This design in data collection uses literature, namely data from various opinions and research results. Then analyzed and discussed also using descriptive. Conclusion, Ergonomic working conditions require the design of work tools that are adjusted anthropometrically so that the work position or work posture is ergonomic, the design of the workplace so that an ergonomic environment is obtained for working, and the work process or system is not repeated back and forth. With these ergonomic conditions, workers do not get tired easily which ultimately does not result in product defects
subject: Articles
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creator: Gempur Santoso
rights: Copyright (c) 2025 Gempur Santoso (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-18
publication date: 2025-06-18
starting page: 367
ending page: 372
doi: 10.59890/11c7nr34

The Influence of Visual Testimonials (Photos/Videos) on Consumer Confidence in Buying Fashion Products in the Shopee Marketplace
type: item
description: PThis study aims to determine and analyze: (1) the influence of visual testimonials (photos/videos) consisting of attractiveness, credibility, and spontaneity on consumer confidence in buying fashion products on the Shopee marketplace, (2) the influence of attractiveness on consumer confidence in buying fashion products on the Shopee marketplace, (3) the influence of credibility on consumer confidence in buying fashion products on the Shopee marketplace, (4) the influence of spontaneity on consumer confidence in buying fashion products on the Shopee marketplace. The type of research used is quantitative. The population of this study were Shopee users in Ampana City who bought because they saw references to fashion product testimonials on the Shopee marketplace. The sampling technique in this study used purposive sampling, with a sample size of 80 respondents. Data collection used an online questionnaire via Google Form which had been tested for validity and reliability
subject: Articles
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creator: Ananda Ilmhy Saputri
creator: Rosida P. Adam
creator: Syamsul Bahri Dg parani
rights: Copyright (c) 2025 Ananda Ilmhy Saputri, Rosida P. Adam, Syamsul Bahri Dg parani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-28
publication date: 2025-06-28
starting page: 372
ending page: 382
doi: 10.59890/sgep9265

Marketing Strategy in Increasing Sales (Case Study at CV Galaxy Store)
type: item
description: Tu The purpose of this study is to determine what marketing strategy is right to increase sales at CV Galaxy. The method in the study uses a qualitative method with data collection techniques using observation, interviews and direct documentation to the research location. The number of informants in this study was 20 informants consisting of shop owners, employees and consumers of CV Galaxy. The research method uses SWOT Analysis. The results of the study show that, in the SWOT analysis graph using the IFAS and EFAS grand strategy matrices, it is in square position 1 (SO) which supports an aggressive growth policy by utilizing existing opportunities. In the Quantitative Strategy Planning matrix analysis, the selected Strategy Matrix is the Strength-Opportunity strategy with a TAS score of 7.38, namely utilizing strategic locations to open outlet stores near schools and offices
subject: Articles
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creator: Cici Syahdani Putri
creator: Rosida P. Adam
creator: Syamsul Bahri Dg Parani
rights: Copyright (c) 2025 Cici Syahdani Putri, Rosida P. Adam, Syamsul Bahri Dg Parani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-28
publication date: 2025-06-28
starting page: 383
ending page: 392
doi: 10.59890/whrxd839

Pe the Effect of Marketing Mix on Repeat Buying Interest of Vegetables at Sobat's Shop
type: item
description: This study aims to determine and analyze: (1) The influence of the marketing mix consisting of product, price, place and promotion on the interest in repurchasing vegetables at Sobat's shop, (2) The influence of the product on the interest in repurchasing vegetables, (3) The influence of price on the interest in repurchasing vegetables at Sobat's shop. (4) The influence of place on the interest in repurchasing vegetables at Sobat's shop. (5) The influence of promotion on the interest in repurchasing vegetables at Sobat's shop. The type of research used is quantitative. The population of this study is all consumers who buy vegetables at Sobat's shop whose number is not known with certainty. The sampling technique in this study used Incidental Sampling and purposive sampling, with a sample size of 75 respondents. Data collection used online and offline questionnaires that had been examined for reliability and validity. Multiple linear regression was employed in the analysis process. The study's findings indicate that (1) There is a significant influence of the marketing mix consisting of product, price, place and promotion on the interest in repurchasing vegetables at your shop, (2) There is a significant influence of product on the interest in repurchasing vegetables at your shop, (3) There is no significant influence of price on the interest in repurchasing vegetables at your shop, (4) There is a significant influence of place on the interest in repurchasing vegetables at your shop, (5) There is a significant influence of promotion on the interest in repurchasing vegetables at your shop
subject: Articles
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creator: Hijra S. Lakoro
creator: Rosida P Adam
creator: Syamsul Bahri Dg. Parani
rights: Copyright (c) 2025 Hijra S. Lakoro, Rosida P Adam, Syamsul Bahri Dg. Parani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-28
publication date: 2025-06-28
starting page: 355
ending page: 366
doi: 10.59890/pcpaxt18

Calculation of Inpatient Service Tariffs Using the Activity-Based Costing (ABC) Method at Bhayangkara Hospital Palu
type: item
description: Universal Health Coverage (UHC), or Jaminan Kesehatan Semesta, is a health system where every individual has fair and equitable access to high-quality health services. The budget for the Palu City Health Office through the Regional Health Budget (sourced from General Allocation Funds, Special Autonomy Funds, Locally-Generated Revenue, and Special Allocation Funds) in 2020 amounted to IDR 296.1 billion, which constituted 94.93% of the total health budget of Palu City in that year. This study aims to calculate the inpatient service tariffs using the Activity Based Costing (ABC) method for VVIP to Class III rooms. Bhayangkara Hospital Palu still applies the unit cost calculation method to determine inpatient service tariffs. Activity-Based Costing (ABC) is a cost calculation method based on activity rates to allocate overhead costs through a single cost driver. This study used a descriptive quantitative approach using Microsoft Excel for data processing. The applied cost drivers included the length of inpatient stay, the number of patients, and the floor area. The study findings showed that the inpatient service tariffs calculated using the ABC method were IDR 288,539 for the VVIP class, IDR 210,736 for the VIP class, IDR 215,263 for Class I, IDR 216,984 for Class II, and IDR 214,270 for Class III. These results were obtained by dividing the cost of each cost element by the respective cost drivers based on the supporting data collected. It is recommended that Bhayangkara Hospital Palu implement the Activity-Based Costing (ABC) method to determine its service tariffs
subject: Articles
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creator: Muhammad Ryman Napirah
creator: Vidyanto
creator: Christine Maureen
creator: Novi Inriyanny Suwendro
creator: Nur Mila Sari
creator: Stefiani Bengan Laba
creator: Munari
rights: Copyright (c) 2025 Muhammad Ryman Napirah, Vidyanto, Christine Maureen, Novi Inriyanny Suwendro, Nur Mila Sari, Stefiani Bengan Laba, Munari (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-31
publication date: 2025-05-31
starting page: 341
ending page: 354
doi: 10.59890/v5mwq617

Use of Various Concentrations Sodium Hydroxide on the Quality of Catfish Gelatin with Response Surface Technology
type: item
description: One of the local resources in Jambi Province is catfish (Pangasius sp), where catfish meat is exported while catfish skin is not utilized or just thrown away as waste. Optimizing the manufacture of catfish gelatin (Pangasius sp) by observing 3 (three) factors, namely:Melakukan swelling by using different soaking solutions: - Sodium Hydroxide (NaOH) as much as 0.05 M; 0.1 M; 0.15 M. Waktu soaking (Hours): 12, 24 and 48 Perbandingan using ethanol (w/b): 1 : 0 ; 1: 1 ; 1 : 2 After optimizing the patin fish gelatin (Pangasius sp), the next physicochemical analysis includes: pH, moisture content, protein content, fat content. Analyzed statistically using RSM (Response Surface Methodology) second order equation with fitting results R2 = 0.99 and 10% error . The yield of fish gelatin produced with NaOH was 7.694 - .>20.184. The pH of catfish gelatin produced ranged from 7.619 - >8.22 The water content of fish gelatin with NaOH was 9.285 - >14.238%. Protein levels ranged from 63.962 - >90.142%.The fat content of catfish gelatin with NaOH is 0.596 - >3.988%. Conclusion : Patin fish gelatin using sodium hydroxide produces high yields and optimum moisture, protein, fat conten
subject: Articles
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creator: Metha Monica
creator: Hajar Setyaji
creator: Mukhsin
rights: Copyright (c) 2025 Metha Monica, Hajar Setyaji, Mukhsin (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-31
publication date: 2025-05-31
starting page: 305
ending page: 312
doi: 10.59890/86azam65

Effect of SP-36 Fertilizer Dose and Galuh Agritama Organic Fertilizer (GA) Dosage on Corn Production (Zea Mays L) Bisi 2 Variety
type: item
description: The demand for corn (Zea mays L.) is steadily increasing due to its use as food, animal feed, and industrial raw material. This situation highlights the need for sustainable corn cultivation, particularly on Java Island, where arable land is shrinking. Intensification is considered a key strategy to enhance corn productivity without expanding agricultural land. This study aims to evaluate the interaction effects of SP-36 fertilizer and Galuh Agritama (GA) organic fertilizer dosages on the growth and yield of BISI 2 variety corn. The hypothesis tested is that there is a significant interaction between SP-36 and GA fertilizer dosages on the growth and yield of BISI 2 corn. The main findings are: (1) Significant interactions were observed for plant height (at 20, 35, and 50 days after planting), leaf number, stem diameter, dry kernel weight per plant, and the weight of 1000 dry kernels at 105 days after planting. (2) No significant interaction or main effects were found for the number of ears per plant at harvest. (3) The highest dry kernel weight per plant (96.74 g/plant or 9.674 tons/ha) was obtained with 150 kg/ha SP-36 and 6 tons/ha GA organic fertilizer
subject: Articles
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creator: Pamuji Setyo Utomo
creator: Nunuk Helilusiatiningsih
rights: Copyright (c) 2025 Pamuji Setyo Utomo, Nunuk Helilusiatiningsih (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-31
publication date: 2025-05-31
starting page: 313
ending page: 318
doi: 10.59890/j9mgh586

Echoes of Tagore: Tracing the Legacy of Rabindranath Tagore in 20th-Century Fiction
type: item
description: This study explores the lasting influence of Rabindranath Tagore’s literary vision on 20th-century fiction. Since “the beginning of the twentieth century and in the realm of literature, Bengali literature to be exact, modernity started with Rabindranath Tagore” (Mukherjee, 1978: 101). It focuses on how his philosophical, aesthetic, and political ideas appear in the works of later writers. The aim is to trace key thematic and stylistic links that connect Tagore to modern and postcolonial literature. Rabindranath Tagore (1861–1941), Nobel Laureate and cultural thinker, shaped modern Indian literature. His writings blend lyrical beauty with deep engagement in humanism, nationalism, and cosmopolitanism. Though widely praised for his poetry, Tagore’s influence on fiction is less studied. This paper places him as a key figure for writers facing modernity, identity, and cultural hybridity. Tagore’s influence appears in different forms. These include a shared focus on inner moral life, tensions between tradition and change, and a lyrical, introspective voice. His ideas on nationalism and universalism echo in later writers’ political themes. His experimental forms and spiritual concerns also shape their narrative styles. The study shows that Tagore’s presence reaches beyond his era. His vision shapes both the themes and forms of 20th-century fiction. Later writers adapt and transform his ideas within their own contexts. Tagore’s impact on fiction is deep but often quiet. His legacy lives on in the themes and styles of later generations. This paper urges a fresh critical look at Tagore as a global literary modernist. It affirms his role in shaping modern and postcolonial fiction
subject: Articles
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creator: Janaki Devi M
creator: Baiju Krishnan
rights: Copyright (c) 2025 Janaki Devi M, Baiju Krishnan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-31
publication date: 2025-05-31
starting page: 319
ending page: 332
doi: 10.59890/724npg93

Analysis of Generation Z's Preferences and Buying Behavior Through Tiktok Shopping Content
type: item
description: This study aims to investigate the preferences and behaviors of Generation Z in the context of TikTok Shopping content using an online survey method. With the rapid growth of TikTok as a highly popular social media platform among Generation Z, an in-depth understanding of how shopping content on TikTok influences consumer preferences and behavior is important for marketers and researchers. An online survey was conducted to collect data from a sample of Generation Z who actively use TikTok. The results of the analysis show that TikTok Shopping content has a significant impact on purchase preferences and consumer behavior among Generation Z. The findings also reveal preferences for certain types of content, frequency of interaction, and factors that influence purchasing decisions. The managerial implications of this study provide valuable insights for companies in designing more effective marketing strategies that appeal to Generation Z through the TikTok platform. This research also makes an important contribution in expanding the understanding of the interaction between the younger generation and shopping content on social media
subject: Articles
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creator: Dyah Handayani Dewi
creator: Nova Riandi
rights: Copyright (c) 2025 Dyah Handayani Dewi, Nova Riandi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-31
publication date: 2025-05-31
starting page: 333
ending page: 340
doi: 10.59890/6vgavr11

Gender-Based Comparative Study of the Influence of Cola Nitida on the Sweat Calcium and Magnesium Concentrations of Humans
type: item
description: The study examined how Cola nitida consumption influences sweat calcium and magnesium concentrations in male subjects compared to their female counterparts. A total of sixty participants (30 males and 30 females) with no prior habit of consuming Cola nut were included, all aged between 18 and 28 years. They were categorized into three sub-groups: underweight (10), normal weight (10), and overweight (10). Individuals with hypertension, renal issues, or cardio-pulmonary conditions were excluded from the study. Experiments were conducted under three conditions: normal chamber temperature (RT = 27°C, RH = 70%), raised chamber temperature (RT = 37°C, RH = 90%), and normal chamber temperature with exercise, where subjects cycled on a bicycle ergometer at 750 J/min for 20 minutes. Before consuming Cola nitida, participants sat quietly in the sweat chamber for 20 minutes under the respective conditions. Each subject then chewed 0.5 g/kg body weight of Cola nitida as a bolus, followed by drinking 50 ml of deionized water. A 90-minute rest period was observed before re-entering the sweat chamber, where sweat samples were collected using the sweat capsule technique
subject: Articles
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creator: Igbinovia
creator: Edokpolor Nestor
creator: Ohiwerei Wisdom Omogbai
creator: Blackie Okosun
creator: Edebiri
creator: Ogbemudia
creator: Adisa W.A
creator: Obeagu E.I
rights: Copyright (c) 2025 Igbinovia, Edokpolor Nestor, Ohiwerei Wisdom Omogbai, Blackie Okosun, Edebiri, Ogbemudia, Adisa W.A, Obeagu E.I (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
starting page: 294
ending page: 304
doi: 10.59890/efv5rs24

Urbanization a Problem to Food Production and Agriculture Development a Case Study of Eastern Region Ghana
type: item
description: Urbanization is rapidly transforming the landscape of the Eastern Region of Ghana, posing significant challenges to food production and agricultural development. This case study examines the impact of urbanization on agricultural productivity, land use patterns, and livelihoods of farmers in the region. Using a mixed methods approach, combining survey research, focus group discussions, and key informant interviews, this study reveals that Urbanization has led to the conversion of arable land into urban uses, resulting in reduced agricultural productivity and increasing food insecurity. Furthermore, the study highlights the challenges faced by farmers, including limited access to land, credit, and markets.The study concludes that urgent attention is needed to address the negative impacts of Urbanization on food production and agricultural development in the Eastern Region of Ghana. Recommendations are made for policy makers, agricultural extension agents, and other stakeholders to promote sustainable agricultural practices, support small scale farmer, and ensure equitable access to land and resources
subject: Articles
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creator: Godfred Asante
creator: Eric Amankwaa
creator: Benzier Isaac Adu Okoore
creator: Richard Nimako
creator: Doors Fiassergbor
rights: Copyright (c) 2025 Godfred Asante, Eric Amankwaa, Benzier Isaac Adu Okoore, Richard Nimako, Doors Fiassergbor (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
starting page: 275
ending page: 284
doi: 10.59890/zx3x4m20

The Disbursement of Common Fund in the Kwahu West Municipality Assembly Eastern Region Ghana The Disbursement of Common Fund in the Kwahu West Municipality Assembly Eastern Region Ghana
type: item
description: The disbursement of the Common Fund in kwahu West Municipal Assembly in the Eastern Region of Ghana is guided by the District Common Fund (DACF). The DACF is a fund allocated by the government to support the development of metropolitan, municipal, and district Assemblies.The Kwahu West Municipal Assembly receives a portion of the DACF, which is used to finance development projects in the Municipality. The Assembly medium - term development plan outlines the priorities for the use of the Common Fund, including infrastructure development, education, and health. The disbursement of the Common Fund is typically done on a quarterly basis, and the Assembly is required to submit reports on the use of the funds. The reports are reviewed by the Ministry of Local Government and Rural Development to ensure that the funds are being used for the intended purposes
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Godfred Asante
creator: Benzier Isaac Adu Okoore
creator: Eric Amankwaa
creator: Doris Fiassergbor
creator: Richard Nimako
creator: Alex Andrew James
rights: Copyright (c) 2025 Godfred Asante, Benzier Isaac Adu Okoore, Eric Amankwaa, Doris Fiassergbor, Richard Nimako, Alex Andrew James (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
starting page: 285
ending page: 294
doi: 10.59890/9mwggq17

Sustainability Finance for Islamic Banking Literature Study on ESG Integration and Maqoshid Syariah
type: item
description: This study aims to examine the integration of sustainable finance principles in the Islamic banking system through a literature study approach. Sustainable finance focuses on the balance between environmental, social, and governance (ESG). Meanwhile, Islamic banking has adopted ethical values, justice, and social responsibility. This study found that there is a strong meeting point between ESG principles and maqoshid sharia. However, the implementation of sustainability finance in Islamic banking is still partial. This study recommends strengthening internal policies, sustainable reporting, and developing ESG-based sharia instruments
subject: Articles
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subject: Array
  topic: keywords
creator: Siti Umi Nurbaidah
rights: Copyright (c) 2025 Siti Umi Nurbaidah (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
starting page: 235
ending page: 248
doi: 10.59890/m6frq450

Exploring Career Pathways in E-Commerce: Roles, Skills, and Growth Opportunities in the Digital Marketplace
type: item
description: The rapid evolution of the e-commerce sector has created a diverse range of career opportunities across multiple domains, including digital marketing, operations, data analytics, and customer experience. This paper explores the key job roles within the e-commerce industry, highlighting their responsibilities, required knowledge, essential skills, and career progression pathways. Roles such as E-commerce Manager, Digital Marketing Specialist, Marketplace Manager, and Data Analyst play a crucial role in driving online sales, optimizing product visibility, and enhancing customer engagement. Additionally, the paper examines the significance of IT skills, analytical tools, and industry-specific certifications in advancing career growth. With the growing reliance on digital platforms, companies like Renee and OG actively seek professionals with expertise in SEO, performance marketing, CRM software, and data-driven decision-making. The study also presents insights into salary expectations, job openings, and the future trajectory of e-commerce careers. By mapping career progression from entry-level to senior leadership, this research aims to guide aspiring professionals in navigating the dynamic and competitive e-commerce landscape. The findings emphasize the importance of continuous learning, certification programs, and technological adaptability in securing and excelling in e-commerce roles
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Dhruvisha Nimavat
creator: Keval Prajapati
creator: Jignesh Vidani
rights: Copyright (c) 2025 Dhruvisha Nimavat, Keval Prajapati, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-04-02
publication date: 2025-04-02
starting page: 213
ending page: 234
doi: 10.59890/htmh1x09

Rationality Factors of Consumption Behavior in the Perspective of Islamic Economics
type: item
description: This study examines the rationality of consumption behavior from the perspective of Islamic economics within religious study groups (pengajian) at mosques in Tegal City. The research focuses on the application of maqashid al-shariah principles, moderation (wasathiyah), and the consumption of halal and tayyib goods in daily life. A qualitative approach was employed through interviews and observations to understand how Islamic values influence the consumption patterns of these communities. The findings reveal that members of the pengajian community have a high level of awareness regarding Sharia-compliant consumption. The research results show that members of the Miftahul Jannah recitation community have a high awareness of sharia-compliant consumption.They prioritize fulfilling primary needs, avoid extravagance (israf), and ensure the consumption of halal and good (tayyib) products.Apart from that, direct observations were also made of their shopping process at the traditional klampok market to obtain more comprehensive data. The study group actively provides education through regular discussions and practical guidance regarding ethical consumption according to Islamic teachings. The study concludes that rational consumption behavior in Islam is not solely based on economic efficiency but also includes moral and spiritual considerations. To promote these practices, strengthening religious education, active community roles, and policy support are essential. Future research is recommended to explore the implementation of Islamic consumption principles in other communities while considering the impact of economic factors
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Iwan Irawan
creator: Nurul Wulandari Putri
rights: Copyright (c) 2025 Iwan Irawan, Nurul Wulandari Putri (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-04-02
publication date: 2025-04-02
starting page: 179
ending page: 188
doi: 10.59890/5vxnja25

Implementation of Regulation of the Regent of Central Bengkulu Number 43 of 2021 Concerning Civil Servant Discipline in Central Bengkulu Regency
type: item
description: This paper provides a template for preparing papers for electronic This study analyzes the implementation of Regent Regulation No. 43 of 2021 on Civil Servant Discipline in Central Bengkulu Regency. Using a qualitative method with a descriptive-analytical approach, the research examines four key aspects: policy implementers, policy content, monitoring mechanisms, and policy evaluation. The findings indicate that successful implementation relies on coordination between the Regional Civil Service Agency (BKPSDM), the Inspectorate, the Disciplinary Violation Examination Team, and direct supervisors. Civil servant discipline has gradually improved, as shown by a decrease in violation cases from 60 in the first semester of 2022 to 33 in the second semester of 2023. However, challenges remain, including limited technological infrastructure, employee resistance to disciplinary systems, and inconsistencies in sanction enforcement. The study recommends strengthening inter-agency coordination, developing technological infrastructure, and enhancing awareness and training programs for civil servants. This research contributes to understanding the effectiveness of civil servant discipline policies and provides recommendations for improving compliance in public service
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Muntaha Andrian Eka Heriza
creator: Achmad Aminduin
creator: Nour Farozi Agus
rights: Copyright (c) 2025 Muntaha Andrian Eka Heriza, Achmad Aminduin, Nour Farozi Agus (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-04-02
publication date: 2025-04-02
starting page: 197
ending page: 204
doi: 10.59890/s0gmk510

The Effect of Generational Diversity and Cross-Generational Integration on Product Innovation in Micro, Small, and Medium Enterprises (MSMES) in Labuan Bajo
type: item
description: Labuan Bajo, East Nusa Tenggara, has developed rapidly as Indonesia's leading tourist destination. This encourages the growth of micro, small, and medium enterprises (MSMEs) in the region. However, many MSMEs still experience difficulties in innovating products to meet growing market needs. Generational diversity and cross-generational integration are two factors that can contribute to product innovation. Generational diversity refers to the diversity of age and experience in a work team, while cross-generational integration refers to the team's ability to work together effectively and respect each other's differences. This research aims to analyze the influence of generational diversity and cross- generational integration on product innovation in MSMEs in Labuan Bajo. The method used in this research is a literature study. Data is collected from various sources, such as scientific journals, scientific articles, and books. And using survey and interview techniques. Data were analyzed using qualitative descriptive methods. The research results show that generational diversity and cross-generational integration have a positive influence on product innovation in MSMEs in Labuan Bajo. Generational diversity can increase creativity and innovation in work teams, while cross-generational integration can help teams learn and develop from each other. This research provides important implications for MSMEs in Labuan Bajo. Generational diversity and cross- generational integration can be effective strategies to increase product innovation and the competitiveness of MSMEs in Labuan Bajo
subject: Articles
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subject: Array
  topic: keywords
creator: Dyah Handayani Dewi
creator: Nova Riandi
rights: Copyright (c) 2025 Dyah Handayani Dewi, Nova Riandi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-04-02
publication date: 2025-04-02
starting page: 189
ending page: 196
doi: 10.59890/v7e7my74

Tech Supremacy and Economic Warfare: The U.S.-China Trade Battle in the 21st Century
type: item
description: Abstract is attached with uploaded file.
subject: Articles
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subject: Array
  topic: keywords
creator: Mizanur Rahman
rights: Copyright (c) 2025 Mizanur Rahman, Uzzal Hossain, Monjurul Islam (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
starting page: 249
ending page: 274
doi: 10.59890/k690qt50

Empowering Maternal Healthcare Services: Through Knowledge and Utilization Among Women in Benue South Senatorial District, Nigeria
type: item
description: Enhancing women health through Among women of reproductive age in sub-Saharan Africa, especially Nigeria, the use of maternal health care services has been problematic and may have a detrimental impact on pregnancy outcomes. The purpose of this study is to evaluate how women's knowledge of maternity healthcare services in Benue South Senatorial District is influenced by social and psychological factors. A cross-sectional survey design was used in the investigation. The study included 400 respondents, 400 (100%) of whom were female and ranged in age from 15 to 49 (means age 14.3, SD 7.6). Data was collected using a key interview guide (kI) and a questionnaire. In statistical analysis, data was analyzed using Chi-Square and content analysis. To make the analysis easier, the Statistical Package for Social Sciences (SPSS) version 26.0 was used. The study's results demonstrated that most participants were aware of maternal healthcare services, such as prenatal care, delivery care, and postnatal care services, with mean scores of 2.68, 2.79, and 2.38, respectively, and all above average scaled mean scores of 2.0. employing the three-point Likert scale. According to the study, more should be done to inform women about the importance of maternal health by the Nigerian government, philanthropists, non-governmental organizations, community health workers, medical sociologists, clinical psychologists, clinicians, and religious leaders. care services, and the necessity of increasing their use
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Tensaba Andes Akafa
creator: Lucy Onazi
creator: Zakariah Danladi
creator: Gloria Omonefe Oladele
creator: Kingsley Iyoko Iseko
rights: Copyright (c) 2025 Tensaba Andes Akafa, Lucy Onazi, Zakariah Danladi, Gloria Omonefe Oladele, Kingsley Iyoko Iseko (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 161
ending page: 178
doi: 10.59890/m6xh4c54

To Study Female Prefers of Purchasing Lipstick from Nykaa and Sugar in Ahmedabad City
type: item
description: This study investigates the preferences of female consumers in Ahmedabad regarding lipstick purchases from Nykaa and Sugar, with a focus on the role of age in shaping purchasing decisions. Using a quantitative approach, the research tested multiple hypotheses to explore the relationships between age and various factors such as frequency of purchase, brand perception, pricing, packaging, and promotional influences. The findings reveal that age significantly impacts perceptions of product quality, value for money, pricing, and satisfaction with brand offerings, but these relationships tend to be weak. For instance, younger consumers were found to be more responsive to promotional offers and pricing, while older consumers prioritized product quality and brand trust. Interestingly, no significant association was found between age and preferences for online versus in-store purchases, suggesting that e-commerce strategies should be tailored to offer a seamless omnichannel experience. The study also found that satisfaction with both Nykaa and Sugar was influenced by factors such as packaging appeal, the color range of lipsticks, and brand loyalty. The research provides valuable insights for brands looking to target different age groups by tailoring their marketing strategies, product offerings, and customer engagement efforts. Furthermore, it highlights the importance of personalized approaches in a competitive beauty industry, especially considering the shifting dynamics of consumer preferences in urban areas
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Dikshita Ghevariya
creator: Leha Prajapati
creator: Jignesh Vidani
rights: Copyright (c) 2025 Dikshita Ghevariya, Leha Prajapati, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 141
ending page: 160
doi: 10.59890/2qnej132

The Phantom Pain of War Economies: The Analysis of War Profiteering in Metal Gear Solid V: The Phantom Pain
type: item
description: This particular research explores the theme of war profiteering in Metal Gear Solid V: The Phantom Pain or MGS5, a tactical espionage operations game developed by Kojima Productions. With the game's setting entrenched in the broader concept of the "war economy," players experience firsthand how conflict is commodified and prolonged for financial gain. Through its narrative, characters, and game mechanics, MGS5 demonstrates how private military companies (PMCs) exploit instability to increase profits, directly linking the gameplay experience to real-world dynamics of war economies. By examining the narrative structure, mission system, and resource management mechanics, this paper discusses how MGS5 critiques the endless cycle of warfare and reflects the impact of military-industrial complexes on global politics
subject: Articles
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subject: Array
  topic: keywords
creator: Ananda Fathurahman Bintang Pradana
rights: Copyright (c) 2025 Ananda Fathurahman Bintang Pradana (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 131
ending page: 140
doi: 10.59890/14bwqp24

The Role of 18 Year Old Agarwood Trees in Storing Carbon: Case Study at KHDTK DIKLATHUT-FKLT Mulawarman University Samarinda
type: item
description: Agarwood (Aquilaria malaccensis Lamk.) is one of the Non-Timber Forest Product (NTFP) commodity groups, in addition to the NFP products produced, agarwood has an important role in storing carbon. So this study aims to determine the carbon reserves per tree based on the diameter class of agarwood plants in KHDTK DIKLATHUT, Faculty of Forestry and Tropical Enviroment, Mulawarman University, Samarinda. Data collection using the purposive sampling method, namely deliberately selecting agarwood trees at the research location point, then measurements were carried out using the non-destructive sampling method, namely only measuring the diameter and height of the agarwood tree. The results of the diameter and height measurements obtained were then grouped according to diameter class and used to obtain the value of the carbon reserves of agarwood trees per diameter class. The calculation results in diameter class I obtained a carbon reserve value of 500.37 kg and were able to absorb 1834.87 kg of CO2. In diameter class II, a carbon reserve value of 353.89 kg was obtained and was able to absorb 1297.72 kg of CO2. Then in diameter class III, the carbon reserve value was obtained at 281.22 kg and was able to absorb CO2 of 1031.24 kg. And in diameter class IV, the carbon reserve value was obtained at 293.33 kg and was able to absorb CO2 of 1075.65 kg
subject: Articles
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subject: Array
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creator: Rita Diana
creator: Ismi Hasanatun
creator: Paulus Matius
rights: Copyright (c) 2025 Rita Diana, Ismi Hasanatun, Paulus Matius (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 121
ending page: 130
doi: 10.59890/478c4040

Omnichannel Technology: The Holistic Customer Relationship Management Paradigm
type: item
description: Omnichannel technology has revolutionized Customer Relationship Management (CRM) by integrating multiple customer touchpoints into a seamless and holistic experience. This paradigm shift moves beyond traditional multichannel approaches by ensuring consistent and personalized interactions across online and offline platforms. Businesses leveraging omnichannel CRM benefit from improved customer engagement, real-time data synchroniza-tion, and enhanced customer loyalty. This paper explores the core principles of omnichannel CRM, its technological enablers, and its impact on customer experience and business performance. Additionally, it highlights the challenges of implementation, including data integration, security concerns, and the need for a customer-centric organizational culture. The study concludes that omnichannel CRM is essential for businesses seeking sustainable competi-tive advantages in an increasingly digital market-place
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Jaja Jamaludin
creator: Andi Anugrah
rights: Copyright (c) 2025 Jaja Jamaludin, Andi Anugrah (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 111
ending page: 120
doi: 10.59890/tgrqbj15

The Impact of Good Governance on Economic Development in India: A Comprehensive Study
type: item
description: This research explores a crucial link between good governance and building a better world. We find that when governments are honest, transparent, and fair, and allow people to have a say in decisions, it leads to amazing results. Countries with strong governance often experience better economies, happier people, and more peaceful societies. We examine real-life examples from different parts of the world to show how good governance makes a difference. But we also discover that creating and maintaining good governance is not easy. We have to overcome challenges like leaders who are unwilling to change, weak government systems, social divisions, and economic problems. This research calls for a collective effort to make good governance a reality. We need to find innovative solutions, empower citizens to participate in decision-making, and raise awareness about the importance of good governance. Ultimately, this research emphasizes the urgent need to work together to make good governance a cornerstone for a brighter future, where everyone has a chance to live a better life
subject: Articles
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subject: Array
  topic: keywords
creator: Aarif Mohd Waza
rights: Copyright (c) 2025 Aarif Mohd Waza (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-02-10
publication date: 2025-02-10
starting page: 87
ending page: 110
doi: 10.59890/12a22092

A Comparative Study on the Consumer Behaviour Towards Jio and Airtel with Respect to Recharge Plans with add on Facilities in Ahmedabad City
type: item
description: This study investigates consumer behaviour towards two major telecom providers, Jio and Airtel, in Ahmedabad city, focusing on the influence of age on preferences for recharge plans and add-on facilities. The research employs a quantitative approach, using chi-square analysis to test various hypotheses concerning consumer attitudes towards telecom services. The findings reveal significant relationships between age and several consumer behaviour aspects, including the importance of add-on services like OTT subscriptions, satisfaction with recharge plan variety, and willingness to pay extra for additional services. Younger consumers are more likely to prioritize value-added services, such as Netflix and Amazon Prime, when choosing a telecom provider, while older consumers place greater importance on network quality, service reliability, and brand loyalty. The study further identifies a weaker relationship between age and factors like network issues and customer service satisfaction, highlighting differing expectations across age groups. These results underscore the need for telecom companies to tailor their offerings to meet the diverse needs of different consumer segments. Specifically, younger consumers may be attracted by flexible, feature-rich plans, while older consumers may prioritize reliability and customer support. Overall, the findings contribute to a deeper understanding of how consumer preferences vary by age and provide actionable insights for telecom companies looking to enhance customer acquisition and retention strategies
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Shah Mansi J
creator: Bhavsar Mitesh R
creator: Jignesh Vidani
rights: Copyright (c) 2025 Shah Mansi J, Bhavsar Mitesh R, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-02-07
publication date: 2025-02-07
starting page: 67
ending page: 86
doi: 10.59890/va2zbr52